Actually now I come to think of it, it is already about 6 months ago when oil prices and other commodity prices started to fuel inflation that I first noticed that I was deliberately cutting back on some spending...... the shock to pay so much to fill the car with petrol or to pay energy bills was certainly enough to trigger my "enough is enough" reaction and just say I am not going to pay it. Surely in all this we have to get some satisfaction out of seeing a correction to consumerism! The outcome is of course that some poor companies who are over indebted or running at very slim margins will catch a hard cold when their business volume dips. There is a certain pleasure in the work ethic and the need to survive in difficult times, it will mean that some pleasureable values might return of customer care and attention, higher value added and quality. We can then feel that this "bust" was long overdue and will be beneficial for the consumer. It will also transfer some of the problem back to the cost of labour countries like China and India who have seen their wealth grow exponentially as a result of consumerism and the availability of credit.
Our recent Nobel prize winner for Economics had the theory that trade was linked with economy of scale and surely the chinese managed this well to produce huge quantities of product for a hungry consumer...... when the consumer is not so hungry many of the companies producing goods with "economy of scale" will see their meagre margins eroded rapidly.
This correction was inevitable ....always good to have hinesight !
This has brought a smile to my face and a sort of inner satisfaction so I prove there is pleasure in pain as long as the pain is felt by those to blame ! Now is the time to start saving money by not consuming and buying equity in great companies with great value and good margins.
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